Michael Martinez published his first Website in 1996. He joined the SEO community in 1998. A former forum moderator at JimWorld and the Spider-Food Forums, Michael worked as an independent consultant for several years. He served as the Director of Search Strategies for Visible Technologies, Inc. from 2006-2010. He is currently the Sr. SEO Manager for a Bay Area company. Michael has written for SEOmoz and has been the principal author of the SEO Theory blog since late 2006.