Ken Dobell
President, Digital
DAC Group
@dac_group

With over twenty years' experience in integrated marketing communications strategies and an award-winning creative background, Ken has specialized in online brand-building, marketing and lead generation since the advent of the Internet. Prior to joining DAC Group, he held a progression of senior leadership roles within the global interactive function of Monster Worldwide, both in North America and Europe. He also spearheaded a range of innovative online initiatives as vice-president of marketing with a major global franchisor. Ken is the creative mind behind DAC's powerful multi-channel approach to digital marketing, which delivers measured high performance from top to bottom and out the long tail.