Marcus Tober studied computer science in Berlin and started his career by developing the known SEO platform linkvendor.com. This passion to every kind of search engine data led to the founding of Searchmetrics in 2005. Today Searchmetrics is a worldwide leader in Search Analytics solutions with nearly 100 employees and offices in Berlin, New York, London and Paris. Core businesses are analysis of SEO and Social data in more than 34 countries. Companies like Siemens, T-Mobile, Symantec, Lufthansa trust Searchmetrics.