Rachael leads the analytics division at SEER Interactive, a Search Agency based in Philadelphia. Rachael’s work developing tracking recommendations and strategies has always focused on aggressively pursuing the most positive and tangible ROI possible. As a Google Analytics Qualified Individual and consummate educator, Rachael has been named by Google as one of a select group of “Top Contributors” to the Google Analytics product forum.
With an extensive background in search engine optimization and telecommunications prior to switching over to analytics, Rachael has applied her analytical mind to a wide variety of industries over the past 11 years. Clients have run the gamut from finance to healthcare and retail, as well as highly competitive spaces such as coupons and marketing automation. Rachael is also a regular contributor to Mashable and the SEER Interactive blog, where she shares her research on the latest Google Analytics changes and methods to create efficiencies in analytics.
Rachael frequently speaks about the basics of analytics and SEO and the role the two play in the broader spectrum of marketing and advertising.
Rachael has a BS in Marketing and Business Law from Villanova University. In her free time, Rachael volunteers with multiple organizations, including serving on the Board of Directors for Laurel House, a comprehensive domestic violence agency in Pennsylvania.