By creating effective videos and hacking YouTube, Jake’s been able to grow channels up to 24 million views and increase online sales by 65% for multi-million dollar companies. His creative marketing solutions caught the attention of Google and was asked to become a YouTube Marketing Ambassador, an invitation that only 10 companies in the world received. It was through this opportunity that Jake was among the first people to start using YouTube TrueView advertising platform. Jake immediately saw extreme value in this and how it would disrupt the advertising industry. Knowing that the billions of dollars being wasted on TV commercials would eventually flow to YouTube, Jake quit his job (a month before his first child was born) to start Video Power Marketing. A video production / advertising agency that helps companies leverage video to capture attention, drive traffic and increase conversions using YouTube TrueView Advertising. Jake has played with millions of dollars of ad spend trying to figure out a formula that makes getting an ROI on your ad spend possible. From this experience he knows better than anybody what works and what doesn’t work. He’s been able to transform campaigns into an automated money making machine where $1 of ad spend goes in, and $7 in sales come out.