Purna Virji
Online Marketing Manager
Stroll
@purnavirji

Purna Virji is the Online Marketing Manager at Stroll - an ecommerce company in the education vertical - where she heads up the search marketing efforts, integrating direct response marketing tactics into digital marketing.

Purna's core areas of focus in-house are: Paid Search, Display/Banners, SEO, Social Media, Direct Response Marketing and Web Analytics, Purna also focuses on customer lifetime value optimization strategies such as Customer Retention Marketing.

She worked at an agency for several years before going in-house over two years ago.