For well over a decade Purna Virji has been living, breathing and dreaming PPC, SEO, analytics and content strategy. Her devotion to all things digital marketing has seen her experience span agency, in-house and independent consulting. Prior to joining the Bing Ads team, Purna was the CEO and founder of Purview Marketing, a boutique consulting firm specializing in PPC and SEO marketing strategies.
When Microsoft came knocking she realized the role of Senior Client Development and Training Specialist for Bing Ads was her calling. Always on a mission to help people hone their PPC skills and become better digital marketers, she is thrilled her passion for educating and inspiring the SEM community is now her full-time job.
An award-winning former journalist, Purna regularly travels across the globe to speak at marketing conferences such as SMX, MozCon, eTail and State of Search. She is also regularly published in Search Engine Land and Search Engine Watch.
Fun facts: Purna speaks 6 languages, learned to knit scarves via YouTube and has visited over 24 countries with 12 more on her bucket list! Connect with her on LinkedIn and Twitter to chat about search marketing or to swap travel stories.