Chief Strategy Officer and Program Director
Well-respected in the local media community for his expertise, Matt Booth creates strategic initiatives that advise BIA/Kelsey clients on how to be successful in the ever changing media landscape. He also runs the firm’s highly successful Interactive Local Media (ILM) advisory service program. Matt came to BIA/Kelsey from Perform Local, a local lead generation start-up funded by two prominent venture capital groups. He was a cofounder and chief operating officer. Before that, starting in 1996, he held several senior positions at Citysearch, a subsidiary of IAC/InterActiveCorp, including vice president, strategy and planning; vice president, product; and vice president, media partnerships. Booth participated in numerous activities at Citysearch, including the creation of media partnerships with television and radio stations, the launch of city guides with leading newspapers like the Los Angeles Times, the design and implementation of a national local search product, the creation of the prototype of Citysearch’s performance-based sales model, and acquisitions such as that of Entertainment Publications. Booth graduated summa cum laude from Babson College in Wellesley, Massachusetts, with a Bachelor of Science in finance.