Adam Dorfman is an interactive marketing professional with more than 15 years experience in all facets of online marketing including local & organic search, pay per click, paid inclusion, email, RSS/XML driven advertising, ad networks, social networking, blogging, website analytics, usability and offline integration as well as web development, hosting, networking and project management.
Adam joined Proceed Interactive (then Meandaur, Inc) in 2000 where he was responsible for defining and implementing the online marketing strategy for dozens of clients including Wyndham Hotels and Resorts, Milwaukee Tool and SCORE! Educational Centers. One of many highlights during his tenure was conceiving and executing a network of microsites for Wyndham.com that generated more than 75,000 group RFPs in two years – entirely from organic search engine listings.
In 2005 Adam accepted a position at Orbitz Worldwide where he managed all of the SEO, paid inclusion, and dynamic advertising for Orbitz.com and CheapTickets.com. He was also responsible for growing and developing many of the metasearch accounts including Kayak and Farechase, as well as working with M&A to identify potential partnerships with a variety of well known websites. Some highlights while at Orbitz include conceptualizing and driving the launch of Orbitz’s and CheapTickets’ RSS program, writing the SEO business requirements for future platforms and receiving the Cendant Power of Many award.
Adam joined SIM Partners in 2006 where he drives product strategy and works on traditional SEO engagements for clients with enterprise level sites. Adam helped develop SIM Partners’ Velocity™ platform, a software-as-a-service (SaaS) solution that empowers national brands to maximize Social, Local Search, and Mobile at the location level through automation and scalability. Considered an expert in the local search space, Adam writes a regular column for Search Engine Watch and served as a contributor to David Mihm’s “Local Search Ranking Factors” study.