Michael Smith has 10 years experience in Online Marketing, Search Engine Marketing, E-Commerce Design, and Social Marketing best practices. He works for the Premiere Gift Retailer, Brookstone on their unique selection of products sold online and in over 300 stores nationwide.
While working on SEO at Brookstone he managed a team that completed a Website Taxonomy structuring of 10 times more products. This included a shopper focused Gift Category and a new Brand Category.
The same team drove the Paid Advertising to revenue levels not seen since before the Economic Downturn.
A Sports Car Club of America member you can often find him on weekends racing with the same principles he brings to Internet Marketing. Fast on the Straights and Slow for the Corners!