Lijo Joseph is with the full service digital and interactive agency Beeby Clark Meyler based in Irvington NY. He is an experienced search marketer with over 7 years of experience in the search marketing industry & over 3 years experience in performance media marketing. In his current role as an Account Director at Beeby Clark Meyler, he is responsible for leading paid search strategy for clients in several verticals such as entertainment, home services & products, travel, industrial, retail and healthcare verticals with a focus on B2C and B2B. Some of the clients include, Marriott, GE Corporate & Healthcare, Costa Cruises, Broaway.com, Broadway Across America, Music Arts, Pierre Deux, Air Jamaica, Allconnect.com, Conde Naste etc.
Over the course of his search marketing career he has successfully set up paid search marketing initiatives from scratch on behalf of his clients as well as transitioned several enterprise level paid search marketing initiatives that were previously being managed by other search agencies. In all cases he has successfully improved the performance of these initiatives and continued to work with the clients over the past several years.
Additionally one of his key achievements in paid search marketing has been the establishment of advanced tracking and analytics solutions for multiple Beeby Clark+Meyler clients working across cross functional teams on the client side in order to provide more holistic ROI data for their paid search campaigns. He has extensive experience working with almost all small to enterprise level paid search platforms in the market. http://www.linkedin.com/in/josephlijo