Lincoln began her career in 2005 as an intern at EarthLink while studying management at Georgia Tech. There, she drove Earthlink's social media marketing efforts before the term 'social media marketing' was well known. After graduating, she moved on to M2SYS Technology, serving as Online Marketing Manager and leading their first foray into PPC, SEO and Digital Marketing. In 2007, she joined Nebo.
Under her leadership, she has redefined and created various roles on the search team to strengthen key areas (specifically SEO, PPC, and Analytics). She has implemented new services such as Conversion Rate Optimization, more in depth Analytics and Reporting offerings, and Social Media Paid Search. To ensure her team is continuously learning, she has made it a requirement that every employee attain Google AdWords and Analytics certification, thereby making Nebo 1 of only 2 firms in the Southeast that is Google AdWords and Analytics certified. Additionally, Lincoln is an active volunteer in the digital marketing community, serves as the Co-VP of Marketing for SEMPO Atlanta, and was nominated in 2010 and 2011 as TMA’s Search Marketer of the Year.