Michelle Stinson Ross is the founder and CEO of Firestarter Social Media. Michelle frequently co-hosts #SocialChat, a Twitter based live chat that covers a variety of topics geared towards social media marketing. She has been a guest blogger for the likes of Search Engine Journal, Social Times, aimClear, and Search Marketing Wisdom, to name a few. Her passion and attention towards social media marketing landed her a spot at the podium for Socialize Toronto in January of 2012. Michelle has had the privilege of serving clients that represent a cross-section of business industries including non-profit and religious organizations, tourist industry, web development, insurance, accounting, real estate and mortgage. In her free time she enjoys traveling the world (with a special passion for Key West), snorkeling, salsa dancing, researching Caribbean Colonial History and reading great books. She is also a self-published Indy novelist. And…rumor has it she can make a mean taco soup!