Sarah Evans (@prsarahevans) is the chief evangelist at Tracky and owner of Sevans Strategy, a public relations and new media consultancy. She's the author of new book, [RE]FRAME: Little Inspirations For A Larger Purpose (published by SlimBooks). It's her personal mission to engage and employ the use of emerging technologies in all communication that connects her with a rapidly growing base of more than 120,000 people. A "for good" advocate, Sarah worked with a local crisis center to raise more than $161K in three weeks via social media and is a team member of the Guinness Book World Record holding #beatcancer. Sarah can be seen in Vanity Fair's Americas Tweethearts, Forbes' 14 Power Women to Follow on Twitter and Entrepreneur's Top 10 Hot Startups of 2010.