Lisa has a strong background in integrated marketing communications with emphasis on public relations, branding, digital and social media, content strategy and experiential marketing. She has diverse experience working across organizations to develop and implement impact-driven integrated marketing communications strategies that bridge the traditional and digital media divide. As director of PR and emerging media at space150, Lisa's time is devoted to building space150's PR and marketing communications practice and developing interactive marketing strategies for clients.
Prior to joining space150, Lisa was senior manager of social strategy for Imagination, embedded at General Mills leading social presence, strategy development and brand/product integration for Betty Crocker, Live Better America and Tablespoon. Prior, she served as digital brand manager for Mall of America where she developed and implemented its first-ever social media strategy, with focus on content strategy, digital innovation and the integration of earned, owned and paid media.
When she’s not working diligently to set a new bar for marketing communications excellence, Lisa spends time with her husband and American bulldog, takes in the latest and greatest in independent and blockbuster films, enjoys great food, motorcycling, travel, service work and observing human behavior in all its glory.