Zvika Goldstein is Director of Product for Kenshoo Social, an operating unit of Kenshoo dedicated to activating and illuminating the value of social media with breakthrough technology that drives results. Through Kenshoo Social, marketers can develop integrated social media campaigns to achieve brand building and performance marketing goals. Kenshoo Social is built on the Kenshoo Universal Platform, a scalable infrastructure that bridges the gap between owned, paid, and earned media for cross-channel measurement and optimization.
Zvika joined Kenshoo in 2006 and served as a team lead in the Client Services organization for Kenshoo Enterprise before moving into the Kenshoo Social group. When he's not working on social media, he's using social media and, when he's not using social media, he's being social.