Scott Nickels manages the overall strategy and direction for The Home Depot's Search Engine Optimization (SEO) efforts. As Senior Manager - SEO, Scott leads a team overseeing homedepot.com, homedecorators.com, and all other The Home Depot's online properties. Scott has been instrumental in building out the in-house SEO team (he was SEO staff member #1) but also in pushing to bring Paid Search efforts internally as well.
With a background that started in software development and weaved its way through interface design, online product management, and product marketing, Scott brings a wealth of perspective and technical knowledge to search marketing.
And, with twelve years of Catholic schooling under his belt, Scott has a fair command of the English language and the written word and has the scars to prove it!