Christi Olson is the Sr Manager of Online Partner Marketing at Expedia. In her current role, Christi manages the Expedia and TripAdvisor advertising relationship, helping consumers find the best price available for their travel plans. In the last year advertising within the travel industry has quickly moved to a CPC based auction with travel prices displayed. Christi is leading the meta (priced) based initiatives bringing expertise and best practices from Search Marketing and Comparison Shopping to customer acquisition strategy, bidding methodology, testing and landing page optimization in this developing market place. Christi is an expert in integrating digital marketing tactics to create profitable and scalable customer acquisition strategies.
Prior to her role at Expedia, Christi has worked in Search Marketing and Analytics at Harry & David, Pointmarc, Decide.com, and at Microsoft within the MSN, Bing, and Windows business groups. Christi is a graduate of the University of Idaho, with a BS in Marketing with an emphasis in International Business.
When she isn’t geeking out over search marketing and analytics she can be found running Half to Ultra Marathons across the Pacific Northwest and traveling to see the world with her Husband, Jason.