Christi Olson is the Search Marketing Manager for Harry & David, Wolferman's and Cushman's. She is responsible for driving the strategic integration, development, planning, execution and optimization of comparison shopping engines, local, organic and paid search initiatives. Prior to her role at Harry and David, Christi worked as the combined Director of Marketing and Sr. Analytics Consultant at Pointmarc, Director of Marketing at Decide.com, and a Senior Search Manager at Microsoft responsible for launching and developing the paid search programs within MSN, Bing, Bing cashback, and Windows. Christi is a graduate of the University of Idaho, with a BS in Marketing with an emphasis in International Business and German. Christi is an expert in integrating digital marketing tactics to create profitable and scalable customer acquisition strategies.