Larry has been working with Google advertising since 2001. In 2007 he founded WordStream, an SEM agency turned PPC software platform that today has thousands of customers and over 100 employees. Larry designed and built free marketing tools including the AdWords Grader and Free Keyword Tools which have analyzed over 10 Billion dollars in ad spend which have been used by a million marketers world wide.
Larry is the author of 4 Award-Winning Books on Software Development, and is a prolific blogger for the Wordstream Blog, Search Engine Land, Marketing Profs, Small Biz Trends, Inc. Magazine, MediaPost, Marketing Land, Hubspot, and dozens of other business, technology, and internet marketing publications. His content marketing projects have generated over 10 Million views over the last 6 years.
Larry is the most influential PPC expert in 2013 according to the PPC Hero Blog and won a spot in the ClickZ Digital Marketing Hall of Fame and Small Business Influencer Award in 2013. He was also the top columnist for all of Search Engine Land in 2013 and is the Most Influential Search Engine Marketer of 2014 according to 3QDigital. He's a speaker at numerous conferences including SMX, Pubcon and dozens of regional conferences where he shares actionable data-driven PPC mad science derived from analyzing $10 billion in ad spend.