Ruth Burr is an SEO and data-driven marketer living in Seattle. She is currently the Lead SEO at SEOmoz, where she builds and executes SEO strategy for SEOmoz.org and related properties, as well as providing SEO subject-matter expertise internally and in the SEOmoz blog and community.
Ruth has been working in in-house and agency-side SEO and PPC since 2006. She's a firm believer in user education and in using data and testing to make better marketing decisions. Her passions include strong technical SEO, content planning and creation, SEO evangelism, karaoke and grilled cheese sandwiches. Prior to SEOmoz Ruth was the Senior Manager, Search Marketing at GameHouse.com, where she ran their paid and organic search marketing channels. Before that, Ruth worked at Point It!, a search marketing agency, where she handled hybrid SEO/PPC accounts in a variety of verticals.