Nicole Matuga, Senior Search Marketing Manager of Experian Consumer Services. Nicole’s experience ranges from multimillion dollar paid search campaign management to online marketing services for small to medium sized businesses. At Experian, she is leading initiatives focused on SEM management, PPC content/ display, re-marketing, and website optimization strategy for over 5 domains. Nicole holds a BA with a concentration in Marketing from California State University Fullerton.
Our in house team manages over 10 domains, with multimillion dollar monthly budgets. Some of the greater challenges we face are balancing strict regulatory requirements with shifting internal targets.