Christina Sapienza is an Online Marketing Manager at Salesforce.com, responsible for strategic digital media planning and buying for the company’s B2B enterprise cloud computing products. Working with cross-functional marketing teams, Christina runs digital marketing and search engine advertising efforts across several channels, including SEM, display media, social media, SEO and mobile advertising. Since entering the online marketing industry, she has managed strategic media plans for several global Fortune 1000 companies across a wide breadth of industries, targeting both B2B and B2C audiences. Through her career, Christina has been recognized for her ability to proactively seek out opportunities for brands, deliver superior results to exceed business goals and provide experienced leadership to internal and external teams. She has published articles on a range of digital marketing topics and represented organizations at industry events.
Christina holds a Bachelor of Arts in Communications from University of Massachusetts. Prior to joining Salesforce.com, she worked in client services, public relations and business development. In her free time, Christina enjoys all the culinary and outdoor opportunities that California offers, and loves to travel for leisure, most frequently to Boston where her family lives.