Adam Berke is an online advertising industry expert, serving as CMO and President of AdRoll. He is part of AdRoll’s founding team and is passionate about performance advertising and marketing analytics. Adam co-authored “The Retargeting Playbook,” a definitive guide to retargeting and online advertising, and is also a guest author for ClickZ and AdExchanger. Adam is a frequent speaker at industry events.
Prior to AdRoll, Adam helped to launch the CPL network at Aptimus, a publicly-traded ad network acquired by the Apollo Group. In his four years there, Adam took a leadership role in Aptimus’ business development, advertiser operations and product management departments. Adam received his bachelor’s degree in economics from John Hopkins University and studied econometrics at the University of New South Wales in Sydney, Australia. Outside of work, Adam is an avid surfer, kiteboarder and barefoot runner.