Jarvis Mak is SVP of Customer Success at Rocket Fuel. Previously, he was senior VP and global director of research & insight at Havas Digital. Before Havas Digital, Mak held management roles at DS-IQ, a marketing services firm focused on retail digital media. Prior to DS-IQ, Mak worked at Yahoo! where he provided insights and solutions to key retail and travel clients. Mak also served as a director of analytics for Nielsen/NetRatings, where he spearheaded the MegaPanel research effort and managed the custom research team. Jarvis received his BA degree in molecular and cell biology from UC Berkeley. He has spoken at many conferences. Jarvis also writes frequently on the topics of advertising analytics and retargeting.