Katherine Janca is a search director at Mediacom, New York. She studied psychology, economics and computer science in university, and then worked in information technology for a year before finding her passion in paid search. This background gives her an incredible breadth of knowledge and allows her to understand of the customer, analyze market trends, and leverage the power of automation and manipulating tools to maximize efficiency. She has been on the paid search media team for 5 years and has a serious zeal for anything Feed related and automation. She eats, breathes (and even dreams!) paid search and is excited to speak for the first time at SMX Advanced!