Marta is the Group Manager of Performance Media at Mediative, specialising in paid search (PPC) account management. She drives PPC strategy on key accounts with multi-million dollar investments. She also ensures PPC projects across the company are meeting KPIs and exceeding client expectations, in addition to identifying opportunities to grow each client’s digital footprint. With a background in marketing and economics, Marta has an intuitive understanding of clients’ business goals and is adept at identifying the strategic foundation of the project.
Marta is a regular contributor at the SEMPO Vancouver SEM Meetup, presenting on various SEM topics. She also writes frequently for the Mediative Blog where she shares both strategic insights and observations about the industry. Marta started her career in Australia where, as one of the original employees, she helped build a successful SEM agency. She has over 6 years of experience in the SEM industry.