Kristy Bolsinger is a Senior Associate in PwC's Customer Impact Consulting Group, based out of Seattle, Washington. She helps brands cultivate meaningful interactions and engagement with their customers to drive impactful business value. Kristy joined PwC as part of the recent acquisition of Ant's Eye View, a boutique management consulting firm specializing in social business transformation, where she led and contributed to successful consulting engagements with many Fortune 500 clients.
Prior to her time at PwC Kristy worked at Ant's Eye View (later acquired by PwC) and RealNetworks as the in-house Social Strategist for the Games group. She completed her MBA at Willamette University Atkinson School of Management after working in Human Resources for several years in Southern Oregon. She loves football and hates missing a good shoe sale.
Specialties:I help companies build out their brand and extend their reach in social media channels. Engaging with customers, both current and potential, in an authentic and conversational manner helping to strengthen the sales funnel as well as increase customer retention. Integrating the social experience with product development, on-site experience, customer service and acquisition/retention efforts is key.