Reva McEachern is an SEO, writer, educational technologist and Google Glass Explorer with substantial experience in search behavior analysis, journalism, web content management, open source development, and instructional design. A graduate of Rutgers and Columbia University with a Masters in Instructional Technology and Media, Reva is an established SEO consultant and digital media commentator. In September 2013 Reva joins digital marketing agency Razorfish as its first Regional Learning & Development Manager. Prior to this Reva served as Global SEO Supervisor at Resolution Media and SEO Technologist at 360i in New York. Since 2003, Reva has been featured in a variety of outlets, including MediaPost, The Star-Ledger, .Net Magazine and Mobile Marketer, and currently publishes digital media insights and trainings at RevaDigital.com.