Gideon has 20 years of entrepreneurial experience managing marketing, operations, finance and technology for both start-up and established companies. He was founder and CEO of the organic search focused performance marketing agency Simply Ideas, acquired by Lenco Mobile (OTC: LNCM), the search marketing software company MicroGravity Media, Proper Hosting, and several highly regarded social media ventures. He has been a contributor to Search Engine Journal, Performance Marketing Blog, Search Marketing Standard, and has been featured on Webmaster Radio. His ventures have been selected by KillerStartUps.com and The Launch Pad. He has also served as a panelist for SEMPO and is the Champion for the Startup America Partnership in Santa Barbara and sits on the Boards of LifeShift, The California Coast Venture Forum, and Santa Barbara Mobile.