Aris Vrakas, Director of SEO Orbitz Worldwide (5 years), is a visionary enterprise level SEO leading product innovation. He’s one of the first SEOs to have incorporated Machine Learning (A.I.) to automate SEO.
Aris has led a cross-functional SEO effort of over 80 people. His focus aside from running the commercial side of SEO is developing enterprise in-house SEO software capable of fast and scalable innovation. He’s currently leading one of the largest in-house SEO teams in the world to build one of the first end-to-end landing page platforms capable of self-optimization for SEO and conversion using learning algorithms and Machine Learning.
Outside of work, Aris has a charity and is a fine art film photographer and a rock-climber.