Heather is an Independent Digital Advertising Consultant. Peviously, Heather was Director of Client Services for search and social advertising firm Clix Marketing. Heather regularly writes and speaks on various topics within the area of digital advertising including, display, SEM, social, measurement and analysis, and digital strategy. Heather has contributed to many publications on the same topics and served as a technical editor of Google AdWords – Managing Your Advertising Program (O’Reilly Media, 2011). Heather has built her expertise in digital advertising over the last 10 years at companies like the search engine giant Google and digital intelligence firm Cardinal Path.
Heather Cooan was listed in PPC Hero's The Top 25 Most Influential PPC Experts in 2013 THE TOP 25 MOST INFLUENTIAL PPC EXPERTS IN 2013