Tara Siegel
Director of Paid Search- PepperJam
eBay Enterprise Marketing Solutions

As the Director of the PPC department I am lead of team headquartered in the Wilkes-Barre, PA office. My responsibilities include finding and molding new members of the PPC team as well as helping our current team members grow and succeed.

We manage clients with budgets that range from $3,000 - $120,000 per month with an overall goal of growth no matter what the size. Our clients typically will find a $6 to $1 ROI within the first few months of our management. My team manages PPC ad's on Google, Bing, Facebook using Kenshoo and Kenshoo Social, as well as some smaller channels on a client by client basis. At the heart of everything we do at PepperJam is a commitment to our clients and aligning our goals with theirs. It is extremely important to me to have a team that is not only passionate about what they do, but also about doing the right thing. We are truly a partner to our client's, what I love most about my job is the ability to be a part of so many marketing teams at once!