Karianne Stinson is Director at the new digital content creation agency, Mediabrands Publishing. Prior to Mediabrands Publishing, Karianne was Manager of Social Strategy and Planning with Seattle-based social marketing agency, Spring Creek Group, which was acquired by IPG Mediabrands in 2011. Karianne helps global and local brands manage their online presence and grow their social communities. Past clients have included Microsoft, Wells Fargo, HTC and Juniper Networks. Karianne has developed and executed a wide range of social marketing campaigns, including an international campaign with HTC and Rihanna that reached more than 550 million people. Currently, she is involved in creating social media programs to increase awareness, build customer loyalty and drive growth for brands such as Claritin, Coppertone, Stayfree and Aveeno. Karianne has more than 8 years of experience in marketing, social media, PR, communications and community management.