Todd Parsons
founder, CEO

Todd Parsons is the founder and CEO of Aditive,, a media solution that combines the power of paid and social advertising. Previously a co-founder of BuzzLogic (now Twelvefold Media), Todd began his media career developing algorithms for influencer identification and ad targeting on the web. A passionate tech entrepreneur, Todd has served in the leadership of Silicon Valley Bank, and taught in San Jose State University’s eCommerce Management program.