Don Mathis is passionate about Kinetic Social. "My drive is to build Kinetic into something of distinction," he says, "a company where our team thrives, our technology innovation is ahead of the curve, and our clients are excited and rewarded by our offerings." He cites Kinetic's 2012 growth rate and client retention as evidence that the company is tracking to this vision.
Don helped create the Kinetic concept in 2010."The idea of creating an enterprise around smart data and linking it to the social grid is a powerful, centering vision for the founding team," he said, adding, "like nothing any of us had done or seen previously in digital advertising, this 'big smart data' approach yields an undeniably impressive multiplier effect on social marketing effectiveness."
This vision and commitment has led to a recent Series A $8 million round that includes both equity-based cash and an expanded debt facility. Kinetic will use the money to ramp up its social ad optimization technology, which works across social media platforms including Facebook, LinkedIn and Twitter. Cincinnati-based Blue Chip Venture Company provided the equity piece of the round, worth $5 million.
Previously, Don was the CEO of digital ad network Epic Advertising. The company grew to $200 million in annual revenues under his watch before being merged into Connexus (backed by Oak Capital Partners, Idealab and Insight Venture Partners) in early 2010. Don also served as COO of Small World Sports, the first online fantasy sports company, which was sold to The Sporting News (backed by Paul Allen\'s Vulcan Ventures). He also had stints with the turnaround firm AlixPartners, McKinsey & Co., and Accenture, where he was a programmer.