As Director, Corporate Reputation and Digital Communications, Stacy Burch is the voice behind Sanofi US corporate social media presences. Her innovative use of social media and investment in a wide range of creative initiatives has culminated in the company’s large and growing presences on Twitter (@SanofiUS), Facebook (Sanofi US), and Speaking of Sanofi, the company’s first corporate external blog.
Sanofi, a diversified global healthcare leader, discovers, develops, and distributes therapeutic solutions to improve the lives of everyone. The company works to prevent and treat the diseases that we know of today, as well as those we may face tomorrow. With more than 100,000 dedicated professionals in more than 100 countries, Sanofi is devoted to advancing healthcare around the world.
During Stacy’s tenure, Sanofi has established itself as a leading personality in the social media space – in the last year alone, @SanofiUS has grown over 141%, the Sanofi US Facebook audience has nearly quadrupled, and the company has launched their first external corporate blog. Historically, although nearly 1 in 3 consumers actively discusses health-related issues online, industry voices have been conspicuously absent. By leveraging digital outreach across a broad list of teams and businesses, Sanofi has leaped into the conversation – developing real relationships and insights along the way.