Retail Business Lead
Beth Horn is the US Business Lead for Retail at Facebook, overseeing client relationships and growth for fashion, apparel, luxury, department stores, home goods, and home improvement retailers. She partners with the largest retailers in the world to help them acquire new customers, increase loyalty, grow ecommerce revenue, drive in-store foot traffic and sales, and measure the efficacy and impact of their marketing programs. She has spoken on marketing and the future of retail at events including TEDxYouth@HotMetalBridge, NextPoint, SMX Social, Lucky FABB, and the Facebook Executive Retail Summit. Prior to joining Facebook in 2011, Beth worked in search engine marketing at Efficient Frontier (since acquired by Adobe), where she managed paid search for Expedia, Microsoft, Intuit, and Edmunds.com. She began her career in online retail in 2003 with Macys.com in New York. A native of Pittsburgh, Beth is an honors graduate of Stanford University. She lives in Palo Alto and is based at Facebook’s Menlo Park headquarters.