Natalie Kortum has recently joined Humana opening up their Irving Analytics Center as Director of Analytics in Consumer Insights. Previously as a Global Decision Sciences Manager at Dell specializing in Investment Optimization, she worked at measuring long-term impacts of difficult to measure influences such as Brand Campaigns, Social Media, Corporate Social Responsibility and Total Quality Management Improvements. She is lead inventor on two patent-pending model techniques including an overall investment model and a brand health model. In previous roles, she has worked in pricing analysis, promo management, web analytics, and financial planning. She received her undergrad in Mathematics from Texas A&M and her MBA in Marketing and Finance from Southern Methodist University. She has spoken at a variety of Big Data, online, and analytics conferences.