Ornpaka (Tong) Vudhikosit is a Digital Marketing Manager at Sears Hometown and Outlet Stores, Inc. based in Chicago. She has been in digital marketing for almost four years and is passionate about the industry. She manages Search Engine Marketing, Search Engine Optimization, Shopping Comparison Sites, Web Analytics (Omniture SiteCatalyst and Google Analytics) for searsoutlet.com.
Ornpaka holds an MBA from the UNC Kenan-Flagler Business School, class of 2010. During her MBA, she was working with a retail focused startup, GiftOasis.com. There she gained insights and knowledge about eCommerce and Digital Marketing. She was also co-founder of AnalyticsCamp, the first Digital Marketing/Web Analytics conference in Chapel Hill. Prior to her MBA, she was a CPA and Senior Auditor at Deloitte, Bangkok Thailand.