Jake Hoopes is the Director of Online Marketing at Showroom Logic, a Google AdWords Premier SMB Partner (one of only 19 partners in North America). Their ads generate over 7 billion impressions and 12 million clicks annually for their clients. At the time of this pitch, Showroom Logic has close to 1,000 distinct clients and are adding an average of 2-3 new clients per calendar day. They manage adwords, bing, and retargetting campaigns, as well as powering websites and landing pages for their clients. Collectively their clients spend between $30-40 Million annually on paid search traffic.
Jake has been managing search campaigns for 9 years. He started back when Overture was the cool kid on the block, Adwords allowed affiliate linking, and Bing Ads was merely a glimmer in Microsoft's eye. Most of his career has been spent in startups and early stage businesses. Because of this he tends to view SEM through a tactical lens he believes it's important to deliver content that speaks not only to the theory and strategy of SEM, but that also provides "tangible tactical takeaways".