Matthew Umbro
Director of Paid Search
Exclusive Concepts

Matthew is the Director of Paid Search at Exclusive Concepts and has been in the PPC industry since 2007. He has worked and collaborated with clients across several industries to attain better ROIs, improved lead generation and increased brand awareness. Matthew shares his eCommerce PPC insight and tips in his monthly PPC article for Practical eCommerce (

Matthew is also the host of PPCChat (#PPCChat), a weekly Twitter chat where industry specialists discuss various PPC topics. Every Tuesday at 12 PM EST specialists discuss a new topic from fundamentals and metrics to theory and the future of paid search.