Samuel Scott is Director of SEO & Digital Marketing for The Cline Group. He has more than ten years of experience in print and online journalism and marketing. Scott worked for several high-tech and start-up companies in Israel and Boston in strategic marketing and communications with a focus on SEO, SEM, and SMM before coming to TCG. After graduating from Boston University with a B.S. in journalism, he was a freelance or staff reporter for publications including The Boston Globe and The Patriot Ledger before entering online marketing. He is certified by Hubspot in inbound marketing, by Google in Google Analytics and Google AdWords, and by Hootsuite in social media. His personal website is at www.samueljscott.com. Scott is based out of Tel Aviv, Israel, and he spoke last at SMX Milan in November 2013.