As a Senior Search Specialist at Nina Hale, Inc., a digital marketing agency in Minneapolis, I have spent the last two years managing and assisting in the strategy and implementation of paid media management for some our largest and smallest clients. Our paid media management includes the management of paid search advertising, display advertising and paid social marketing.
Over the years, I have gained a variety of experience with both B2B and B2C business verticals, including medical devices, manufacturing, retail, home improvement, education and ecommerce. I have assisted in strategy and implementation for some of our largest clients including national brands such as Medtronic, Renewal by Andersen, and Land O’ Lakes. I have also led the digital media strategy for some of our smaller clients such as Landscape Structures, The College of St. Scholastica, MTS and Hilton Head Health. This experience on both large and small accounts has taught me how to take large client level strategies and apply them to smaller businesses to achieve the best results.