Eric Couch is a Senior PPC Account Manager at Hanapin Marketing, a Bloomington-based firm that specializes in strategic pay-per-click execution for enterprise caliber businesses. He is Google AdWords-, Google Analytics-, and Bing Ads-certified, and he oversees more than $6 million in ad spend for both ecommerce and lead generation in a variety of fields, including healthcare and industrial components.
In addition to his marketing work, he is an accomplished blogger writing for PPC Hero, which is the world\'s most popular PPC blog and a leading resource for PPC knowledge and strategy among Paid Search professionals across the world. He is a subject matter expert on AdWords and Bing policy, mobile optimization, Enhanced Campaigns, Conversion Rate Optimization, and he has led the creation of aggressive client growth strategies. He is also the head of training operations at Hanapin Marketing, driving the development and growth of both new and experienced Paid Search professionals.