Nolan Alexander is the Manager of Local Search for ethology, a full-service digital marketing agency. Nolan graduated from the University of Arizona in 2011 with a degree in Marketing for Eller College of Management. Nolan joined ethology’s Strategy Team and began learning all aspects of integrated digital marketing; including: email, social media, SEO, SEM and Local. He founded the Local Search Department at the agency and has been growing his team and his clientele for the past year and a half. Ethology’s Local Search clients cover several industries, all of which have important implications in local search which requires different local search strategies. These industries include major insurance companies and banks, consumer retail stores, hotels and hospitality, and medical facilities... all of whom have locations ranging from a couple dozen to thousands of physical locations. With a good mix of high-level understanding of local search, as well as knowing what it takes to implement changes on various local directories, Nolan has knowledge which can aid any small business owner with the correct approach to local search execution.