Vice President and General Manager
Ajit Sivadasan manages a team spanning 10 countries worldwide, focusing on driving online and digital demand generation and brand campaigns integrated with social media, SEO/SEM, retargeting, advanced segmentation and affiliate marketing strategies. He also spearheads several marketing optimization strategies using advanced analytics and big data concepts.
Mr. Sivadasan earned his Bachelor of Science in Industrial Engineering at the University of Kerala in India, where he achieved a "top student" award for his extracurricular and academic performance. After working in India for a time as an industrial engineer and business analyst, Ajit Sivadasan completed his Master of Science in Industrial Management at Northern Illinois University. In 1999, he earned an MBA in Strategy and Finance at Claremont Graduate University in California, graduating in the top 5 percent of his class.
Mr. Sivadasan's achievements with Lenovo over the past six years include driving significant increase in the firm's internet business from consumer and small to medium-sized businesses, driving penetration of the business into newer global markets. Ajit Sivadasan has also contributed to significant increases in global profits through improved end-user experiences.