Head of PPC
At 27 years of age, Sergio Borzillo manages a PPC team of 20 specialists for NetBooster UK, a Digital Marketing Agency part of NetBooster Group operating in 11 countries worldwide.He demonstrated his value in just over 5 years, helping prestigious brands like Accord Hotels, Nespresso, American Espress or Sony Ericsson make the most of Paid Search.
His and his team work was awarded with the Best PPC Campaign during the last UK Search Awards ceremony in November 2013. The team has also been shortlisted twice for the work carried out on Accor Hotels and P&O Cruises at the Travel Marketing Award 2014 and three times at the European Search Awards 2014 for the work done on Nelly.com, Accor Hotels and P&O Cruises.
He is a lecturer at the London Metropolitan University teaching Digital Marketing Planning for the CAM diploma (part of the CIM Certification) to experienced professionals, and he is often invited for Inspirational Speeches for Marketing & Business degree students.
Sergio contribution to educating the market also includes a 2014 PPC Forecast whitepaper: http://www.netbooster.co.uk/article/2014-ppc-forecast