Wing Yee Lee
Business Analytics Manager
Adobe Digital Marketing

Dr Wing Yee Lee heads up the EMEA Business Analytics Team for Adobe Marketing Cloud, responsible for the performance management of hundreds of millions of US dollars ad spend. She has a background in business forecasting research and enterprise software consulting, enabling her team to provide uncommon insights to improve clients’ performance and advise on their business strategies across online and offline marketing channels. The 200+ client base she works with ranges from retail and travel to internet domain providers and financial services.