Rob is an accomplished marketer, with a proven ability to develop marketing strategies that deliver measurable results. He has demonstrated success creating effective marketing programs and building brands in online media for B2C and B2B audiences. Rob has created and implemented successful SEO and social media plans. After 13 years as an in-house SEO and online marketer mostly with builddirect.com and blackfriday.com, Rob became an independent consultant for SEO, content strategy, social media, and conversion optimization.
Rob has spoken at numerous marketing events, numerous marketing and SEO Meetup events, and served on the Advisory Board for SMX (Search Marketing Expo) Toronto 2011. Rob is also the Technical Editor of two upcoming books from OReilly, Google Power Search and Social Commerce and is assisting with the publication of a third. Current SEO clients include Celebrity Cruises, BradDeals.com, and HootSuite. He currently writes an SEO column for the ISOOSI Marketing Blog (http://www.isoosi.com/blog/)