JP Lespinasse
Senior Director, Social Media
BET Networks
@BET

With over 13 years of business experience under his belt, JP Lespinasse has made a name for himself as a marketing and public relations guru at The Gap, Nokia and The NBA. Now, as the Director of Social Media at BET Networks, he innovates in the Social TV space while working closely with the website and programming teams to develop rich, viral content across all platforms. During his tenure, BET's premiere initiative, the BET Awards, has seen exponential growth in its social impact, surpassing the Academy Awards in reach for 2012.