Soren Ryherd
Working Planet

Soren started as a research scientist, was a NASA graduate research fellow, and worked for multiple Internet startups before co-founding Working Planet in 2003. Working Planet helps companies remove risk and increase profitability through efficient paid online advertising. The 19-person Providence-based firm uses custom data integration and statistical modeling in managing paid search, content, display, social media, and re-targeting ad campaigns. Working Planet works with clients across the U.S. as well as Canada, the U.K., and Australia.